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Accelerate the Growth of your Startup Company


RedHouse Associates provides strategic guidance to technology startups to help accelerate growth.  We build business strategies, develop product roadmaps, coach management teams, and advise clients on raising capital, acquisitions and strategic exits.  


RedHouse was founded by a team of proven advisors dedicated to helping entrepreneurs accelerate the growth of early-stage information technology startups.  We have a passion for working with innovative founders that are building groundbreaking new companies.  During the last decade, our advisors have led and invested in more than 30 startup companies.  We have been in your shoes and have confronted many of the situations that face young, growing companies.


        TA Associates Announces
         Acquisition of Idera, Inc.



RedHouse is very happy to announce that idera has been acquired by TA Associates.


BOSTON, September 10, 2014 – TA Associates, a leading global growth private equity firm, today announced the acquisition of Idera, Inc., a leading provider of application and server management software. Members of Idera’s senior management will invest alongside TA Associates and will maintain a significant equity interest in the company.  Financial terms of the transaction were not disclosed.


Idera provides performance monitoring software for physical, virtual and cloud-based application ecosystems. The company’s solutions provide a database intelligent view of performance for applications that rely on database platforms such as Microsoft SQL, Oracle, DB2 and Sybase. Idera also provides a suite of products optimized for Microsoft SQL Server DBAs and the tools they need for monitoring, backups, security and compliance. With its recent acquisitions of Precise Software and CopperEgg, Idera significantly strengthened its Application Performance Management capabilities and demonstrated the integration skills to quickly advance customer success.  The company serves more than 13,000 enterprise and SMB customers worldwide.  Founded in 2000, Idera is based in Houston, Texas.


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